Pengaruh Harga, Lokasi dan Keberagaman Produk terhadap Keputusan Pembelian pada Mebel Putra Furniture Puger

This study aims to determine the effect of price, location and product diversity on purchasing decisions at Putra Furniture Puger Furniture, Jember Regency. The independent variabels used in this are variety, while dependent variabel is decisions. research a quantitative research, population customers. sample selection purposive sampling, there were 96 samples study. analysis technique multiple linear regression with help SPSS25 program. Based results that has been done, based t-test, price calculated t value 5.139 significant 0.005. 3.388 significance 0.001. t-count 1.199 0.234. From study, it was concluded had no decisions
 
 Keywords: Price, Product Diversity, Purchase Decision, Location